Client
Hilaturas Ferre
Services
Creative Direction
Brand Strategy
Messaging and Voice
Logos
Visual Identity
Copywriting
Content Writing
Editorial Design
Photography and Video
Brand Guidelines
Music
Production
Collaborators
Gin Films: Photography and Video
Rafa Guillermo: Music
Alfredo Ferre: Music
In 2014 we began our years-long collaboration with Hilaturas Ferre, a pioneer in the manufacture of recycled yarns, on the occasion of the global launch of Recover, the brand that encompassed the company’s most eco-innovative range of high-quality recycled yarn products.
EPS was initially commissioned to make the brand launch video, but the scope of the project quickly expanded to include logo design, brand voice, visual identity development, and a full range of visual and verbal content explaining what Recover was and how Recover recycled low-impact yarn products could benefit the textile value chain, people and the planet.
As a forward-thinking company, Hilaturas Ferre values transparency and makes sustainability education an important part of its mission. That’s why we suggested using icons, infographics and motion graphics to explain Recover’s resource- and energy-efficient circular processes and products and their positive impact.
Our collaboration on the Recover project spanned seven years and all kinds of branding and communication pieces: videos, presentations, marketing collateral, social media content strategy, social media content, and the company website. A compelling approach to brand messaging helped Recover achieve widespread recognition and value globally and become one of the sustainable textile industry’s leading lights.
Photography: Hilaturas Ferre Archive / Sam Kweskin, May 2016
Brochures 2017
Press Advertising. Modaes.es Magazine. Issue 30. April 2019
Press Advertising. Modaes.es Magazine. Issue 33. January 2020