Client
Ferre
Services
Creative Direction
Messaging
Visual Identity
Copywriting
Editorial Design
Motion Graphics
Environmental Graphics
Ferre is a fourth generation family business with a history of more than 70 years innovating the manufacture of high-quality recycled yarns. Ferre yarns stand out for their quality and low impact, and for bringing accurate and beautiful colors to the sustainable fashion value chain.
In 2020 EPS was entrusted with the design of a new identity for Ferre that would capture the brand’s contemporary attitude and help position it for future growth. In addition to the visual identity, we developed a textual identity that updated the mission, vision, and values of Ferre to better reflect its history and commitment to sustainable innovation.
EPS has since been responsible for Ferre’s communication and brand design on an ongoing basis, utilizing the new visual and textual language throughout the identity, social channels and all kinds of marketing materials: yarn color guides, exhibition stands, packaging, roll-up banners, brochures, and the company website.
Ferre collateral are designed with one purpose: to communicate with a singular voice. They are more than utilitarian tools: they convey the inspiring power of better materials in fashion design and make manufacturers and brands feel more connected to Ferre’s value proposition.
Ferre Stock Yarn Color Guide 2021. Catalog format [print]. Editorial Design: Diego Lara
Ferre Stock Yarn Color Guide 2022. Catalog format [print]. Editorial Design: Diego Lara
Ferre Stock Yarn Color Guide 2022. Catalog format [digital]. Editorial Design: Diego Lara
Design and messaging for Ferre's stand at Filo Milano 2022
Design and messaging for Ferre's stand at ITMA Milano 2023
Ferre Nature Yarn Color Guide 2023. Catalog format [print, digital]