All Flamenco
On-air brand identity and logo for the first television channel dedicated to flamenco art and culture.

Client
All Flamenco

Services
Creative Direction
Logo
Visual Identity
Motion Graphics
Post-production
Production

Video and Edit
Fer Felicioni

All Flamenco is the first television channel dedicated to flamenco. Broadcasting in 4K HDR, it has been offering a colorful mix of festivals, recitals, concerts, documentaries, interviews and archive films since 2018, providing today’s flamenco enthusiasts with a new vibrant platform for this unique artistic expression declared Intangible Cultural Heritage of Humanity by UNESCO.

Strong, contemporary and dynamic, the logotype answers the creative brief of presenting All Flamenco as the ultimate stage for flamenco, showcasing the best artists, from old “maestros” to rising stars. The logo breaks up the All Flamenco name in stacked typography and adds an underscore to mark the “compás”, the flamenco beat. The on-air identity sets in motion the underscore to create sequences that dynamically convey the rhythmic precision of flamenco.

The minimalist yet expressive color palette features black and white as primary colors, with red as a contrast, to move fluidly through a range of contrasting emotions. The logotype is set in Neutraface Display Titling (designed by Christian Schwartz for House Industries), titles and headlines are set in Vista Sans Alt Black (designed by Xavier Dupré for Emigre) and all other text appear in Gesta Bold (designed by Rui Abreu).

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